top of page

We think in and outside the box

to shape the business of tomorrow.


The Box Partnership is a Hong Kong-based boutique consulting firm specialized in Food & Beverage, Hospitality and Retail.


We advise clients in the Asia Pacific Region, the Middle East and Europe that are looking to open a business as well as clients that are facing difficulties with their existing business and need advice.

Our aim is to partner with you not only to advise you on the path to follow but to work hand in hand with you in order to provide you with all our expertise, knowledge and experience.


We keep up with trends and create the optimal business solutions for start-ups, industry veterans looking to enter their next phase of growth or to expand their presence in new emerging markets.

DSCF0639 (1.jpg


Jean Michel has over 40 years of experience as a Chef and Food and Beverage Executive for Hilton, Intercontinental, Shangri-La and Fairmont groups with a last position as Executive Vice President Development and Innovation.


JMO, as he is commonly called, acts as an advisor and mentor to the Meraki Hospitality Group. He consults on numerous projects for The Box Partnership.


In 2019, JMO started his coaching business. He now advises individual business leaders as well as corporates at The Langham Hotel, Shangri-La Hotels and G Spot Production on how to navigate the intricacies of today’s business. 


Having grown up in Hong Kong, Laura brings a wealth of experience from its vast hospitality landscape and fast-paced food & beverage scene. After graduating with a Bachelor’s Degree in Hotel Management and a Master’s degree in International Marketing & Luxury Brand Management, Laura joined the opening teams of the Ritz-Carlton Hong Kong and then Shangri-La Hotel at The Shard, London.


In 2015, she opened her own boutique hospitality consultancy company, The Box Partnership.


Aside from managing the day to day operations of the Hong Kong-based boutique consulting firm specialising in Food & Beverage, Hospitality and Retail, Laura has teamed up with her brother Alexis Offe to manage Meraki Hospitality Group that owns and operates Uma Nota Hong Kong, Uma Nota Paris and BEDU Hong Kong. 

Laura Co-Founder.jpg
Alex Founder.jpg


Shortly after graduating from École Hôtelière de Lausanne in 2014, Alexis Offe joined Black Sheep restaurant group as a Manager at their Vietnamese street food restaurant, Chôm Chôm, in Hong Kong. 

He then opened Garçon Saigon as well as Maison Libanaise for them as Operations Manager.


But it was from a very young age that Alex knew he wanted to open his own restaurant. It was through his travels and studies that he began to develop the idea of opening a Brazilian Japanese restaurant (Uma Nota), Meraki Hospitality’s first restaurant concept.


Alexis now oversees operations for the group as well as the development of new concepts for the company.

bottom of page